Automation
Algorithms
- Overview of Each Automation Algorithm
- How to Automate Your Ads
- Available Algorithms for Ads
- Stackable and Mutually Exclusive Rules
- How Do Algorithms Analyze Data?
- How to Create and Use a Criteria Profile
- How to Use Days to Observe Recent Changes
- How to Use Specific Ad Groups as a Rule's Search Terms Source
- How to Use Bulk Import for Automation Rules and Criteria Profiles
Dayparting Rule
Bidding Rule
- What is the Bidding Rule?
- 2 Different Approaches to Bidding Rules
- Use Case for Stackable Bidding Rules
- How to Calculate the Optimum Bid
- Normalize Bids Based on Placement Modifier and Dynamic Up/Down Strategy
- How to Use Portfolio Budget Conditions in Bidding Rules
- Bidding Rule Conditions Based on Organic and Ads Ranking
- How to Exclude Good Keywords From Automation
- Why are Bids Reduced When Below Target ACOS?
- Why are Bids Unchanged on HSA?
Import Rule
Negative Rule
Negative Word Rule
Blacklist Rule
Revive Rule
Default Bid Rule
Status Rule
Daily Budget Rule
Placement Rule
Strategic Objectives
- Using Strategic Objectives
- Available Algorithms for Strategic Objectives
- Bulk Auto
- Discovery Auto
- Discovery Exact/Phrase/Broad
- Sales Exact/Phrase/Broad
- Ranking Exact/Phrase/Broad
- Product Targeting
- Category Targeting
- Single Keyword Campaign (Exact) with TOS
- Video Exact/Phrase/Broad
- Video Products
- Video Categories
- Display Ads
- Automate Assignment