Navigation: Automation > Product Targeting
The Category Targeting strategic objective helps to uncover new product targets efficiently.
Ads Type: Manual Campaign / Category Targeting.
Automation Details
-
[Dayparting] Enables ad from 6 am to 9 pm.
-
[Bidding] Adjusts target bids to achieve 25% ACOS.
-
[Negative] Aggregates search terms across Sponsored Products ads, adds product targets search terms with >= 5 clicks and 0 orders as Negative targets.
Considerations: If import rules in other ads harvest product targets with sales, consider adding a Negative rule for product targets with sales.