Interpreting Data Discrepancies

• Organic Sales Inconsistent with PPC Sales
• Incorrect FBA Fees
• Missing FBA Fees
• Incorrect Number of Promotions
• Different Advertising Stats
• Missing Past Advertising Data
• Missing Orders From Sales Report
• Missing Audiences from Sponsored Display
• Product Revenue Does Not Match Units Sold
• Different Refunded Units
• Items Without Data Will Be Hidden
• Incorrect Inventory from ASINs with Multiple SKUs
• Product Collection Ads Not Automatable
• Missing ASINs in France Marketplace
• Brand Video Ads with Multiple ASINs not Automatable
• Keyword tracking error in Japan marketplace