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Getting started

New here? Connect Seller Central and go.

Automation & rules

Bidding rules, dayparting, the engine.

Scale Optimizer

Let SI find and act on opportunities.

Ads & insights

Read ACOS. Catch the signal early.

Products & keywords

Import, sort, and manage your catalog.

Users & accounts

Plans, sub-users, and multiple accounts.

Coming soon

Scale Insights Academy

Guided courses and real certification for running Scale Insights. Not live yet — for now, everything's in the help center above.

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What's new

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Hourly bid adjustments

Set keyword bids by the hour inside the Dayparting Rule.

Parent ASIN short names

Label parent products so they're easy to spot and manage.

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Message support

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Grab a 15-minute slot.

Join the community

Ask other Amazon sellers.

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