Scale Insights computes organic sales based on the formula Total Units Sold - PPC Units Sold.
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Total Units Sold: 48 units
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PPC Units Sold: 6 units
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Projected Organic Units: 48 - 6 = 42 units
However, this is only a projection, as Amazon does not provide the data to correlate PPC orders with the actual order, making it difficult to accurately compute a product's organic sales on a specific day.
As a result, it is possible for PPC units sold to be higher than the total units sold due to sales attribution and variation attribution.
Sales Attribution
Amazon attributes PPC sales to the date a customer clicked on your ad, not the actual purchase date.
For example,
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A customer clicked on your ads on 10th May and purchased on 15th May.
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Amazon's advertising console will show the PPC sales made on 10th May, when the customer clicked on your ad.
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Amazon's business sales dashboard will show an order made on 15th May, the day the customer makes the purchase.
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Scale Insights will reflect the exact numbers shown on Seller Central, mapping advertising console sales as PPC Orders/Units while mapping business sales dashboard sales as Orders/Units.
Variation Attribution
Amazon attributes PPC sales to the variation a customer clicked on, not the actual variation purchased.
For example,
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A customer clicked on your ad for VariationA ($10 selling price) but purchased VariationB ($15 selling price).
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Amazon's advertising console will attribute the PPC sales to VariationA but with the $15 selling price of the purchased product.
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Amazon's business sales dashboard will show the sale for VariationB.
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Scale Insights will reflect the exact numbers shown on Seller Central, mapping advertising console sales as PPC Orders/Units while mapping business sales dashboard sales as Orders/Units.