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Strategy Experts: Find the Right Guide for Your PPC Goals

Explore expert-led videos and practical guides to help you optimize Amazon PPC, automate tasks, reduce wasted spend, and grow your campaigns with Scale Insights.

Explore video tutorials, practical automation strategies, and expert-led guides to help you optimize Amazon PPC campaigns with Scale Insights.

Whether you're just getting started or refining an advanced strategy, use this guide to find the videos most relevant to your goals.

Explore the Strategy Experts video library.

Recommended Learning Path

If you're new to Scale Insights automation, follow this suggested order:

  1. Control wasted spend: Learn how to identify and exclude non-converting search terms.
  2. Optimize keyword bids: Apply bidding rules that align with your Target ACOS and keyword performance.
  3. Discover and scale keywords: Harvest converting search terms and build campaigns around valuable targets.
  4. Refine your strategy: Explore dayparting, ranking-focused automation, and advanced rule stacking.

You can also jump directly to any topic based on your current needs.

Find the Right Strategy Expert Videos for Your Goals

You don't need to watch every video. Start with the goal that best matches what you want to improve in your Amazon PPC strategy.

[drawer]1. Maximize Profits with Smart Automation

What you'll learn: How to automate campaign management, adjust budgets and ad scheduling, manage inventory-related advertising, and discover keyword opportunities while reducing duplicated spend.

When to use: When you want to improve advertising efficiency and reduce manual campaign management.

  1. Automatically Pause Campaigns When Your Inventory is Low
  2. Automatically Adjust Campaign Budgets for Each Day of the Week
  3. Identify Best and Worst Sales Hours and Automate Ad Scheduling with the Dayparting Rule
  4. Harvest Converting Search Terms from Auto Campaigns and Add Them as Exact Match Keywords
  5. Harvest More Keyword Ideas and Avoid Repeated Spend by Isolating Duplicated Search Terms

[drawer]2. Master Your Keyword Bids

What you'll learn: How to adjust bids toward your Target ACOS, increase bids for high-priority keywords, manage placement modifiers, and combine rules for different keyword performance patterns.

When to use: When you want to automate bid adjustments and align keyword bidding with your advertising goals.

  1. Lower High ACOS Keyword Bids Toward Your Target ACOS in Five Minutes
  2. Dynamically Adjust Keyword Bids in Bulk Towards Your Target ACOS
  3. Gradually Inch Up Bids for High-Priority Keywords Without Overbidding for Traffic
  4. Automatically Adjust Keyword Bids Based on Your Placement Modifier
  5. Stack Multiple Bidding Rules to Optimize Bids Across Different Keyword Performance Patterns

[drawer]3. Stop Wasting Money on Bad Keywords

What you'll learn: How to identify non-converting search terms and keywords, apply negative keyword strategies, and automate exclusions to help reduce unnecessary ad spend.

When to use: When you want to control wasted spend and improve advertising efficiency.

  1. Negative Exact Non-Converting Search Terms for Discovery Campaigns
  2. Automatically Block Non-Converting Search Terms with the Negative Word Rule
  3. Spot and Automatically Blacklist Non-Converting Search Terms Across Multiple Campaigns
  4. Add Non-Converting Keywords as Negative Exact Keywords Using the Negative Rule

[drawer]4. Build Efficient Single Keyword Campaigns

What you'll learn: How to create single-keyword campaigns in bulk, isolate keyword opportunities to avoid duplicated spend, and harvest branded keywords for brand defense.

When to use: When you want greater control over individual keyword bids and campaign structure.

  1. Bulk Create Single Keyword Campaigns with Pre-Assigned Bidding Rule Presets

  2. Harvest More Keyword Ideas and Avoid Repeated Spend by Isolating Duplicated Search Terms
  3. Automatically Harvest Converting Branded Keywords for Your Brand Defense Campaigns

[drawer]5. Find and Capture High-Value Keywords

What you'll learn: How to harvest converting search terms, use Search Query Performance (SQP) data to find keyword opportunities, and expand keyword coverage across campaigns.

When to use: When you want to discover valuable keywords and attract more relevant traffic.

  1. Harvest Converting Search Terms from Auto Campaigns and Add Them as Exact Match Keywords
  2. Drive Traffic to Untapped Rankable Keywords with SQP Report
  3. Automatically Harvest Converting Search Terms from Sponsored Products to Sponsored Brands
  4. Uncover and Drive More Traffic to Market-Winning Keywords Using SQP Data

[drawer]6. Win the Rankings Game

What you'll learn: How to identify rankable keywords using SQP data, direct traffic toward valuable keyword opportunities, and automate keyword status based on organic rankings.

When to use: When you want to improve keyword visibility and support organic ranking through PPC.

  1. Drive Traffic to Untapped Rankable Keywords with SQP Report
  2. Dynamically Pause or Re-Enable Keyword Status Based on Organic Ranking
  3. Uncover and Drive More Traffic to Market-Winning Keywords Using SQP Data

 

Expert-Led Video Series

For a more structured learning experience, explore these series in sequence. They cover broader strategies and workflows rather than individual optimization tasks.

[drawer]7. Advanced: Bidding and Import Management

Featuring Torsten from HeadlineMA.

What you'll learn: How to optimize bids using rule stacking, set up ad funnels with import rules, and structure PPC campaigns and automation workflows.

  1. Bid Optimization using Bidding Rule Stacking
  2. Setting Up Ad Funnels with Import Rules
  3. Structuring PPC Campaigns and Automation Rules

[drawer]8. Effective Negation, Bidding, and Performance Monitoring

Presented by Jeffrey Anderson.

What you'll learn: How to set up negative keyword rules, create strategic bidding rules, and monitor automation actions to evaluate account performance.

  1. Setting Up Negative Word Rules (Part 1)
  2. Setting Up Negative Word Rules (Part 2)
  3. Creating Strategic Bidding Rules
  4. Monitoring Action Logs for Account Performance

[drawer]9. 4 Steps to Rank on Amazon with PPC

Presented by Anthony Nguyen.

What you'll learn: How to validate keywords, organize keyword groups, set up PPC launch campaigns, understand ranking trends, and use SQP data for PPC and listing optimization.

  1. Introduction
  2. Validating Keywords for Launch
  3. Utilizing Keyword Groups
  4. Setting up a PPC Launch Campaign
  5. Understanding Rank Trends
  6. BONUS: Using SQP Report for PPC & Listing Optimization

 

Put What You Learn into Practice

After watching a video, review your current campaign setup and identify one strategy you can test.

Before applying a new automation strategy:

  • Confirm that automation is enabled for the relevant ASINs.
  • Review the rule conditions, actions, and evaluation period.
  • Use Preview where available to inspect proposed changes before assigning a rule.
  • Monitor your automation activity and evaluate results using sufficiently complete data.

For more guidance on Automation, check Overview of Each Automation Algorithm.