Enhancements
1. Keyword Ranking: Added CTR Delta and enabled individual SQP columns selection
Navigation: Keyword Ranking > SQP Details
We’ve enhanced the SQP report to provide deeper insights and better control over your analysis.
We added CTR Delta to give you clearer visibility into click-through rate changes over time, helping you make more informed advertising decisions.
Also, we've enabled individual SQP column selection.
This enhancement allows you to show or hide SQP metrics in the weekly report based on what’s most relevant to your analysis.
2. Mass Campaigns: Added Campaign and Ad Group name validation
Navigation path: Mass Campaigns
We’ve improved the Mass Campaign creation process by adding validation for campaign and ad group names with invalid characters.
With this update, validation issues are clearly highlighted, helping you quickly identify why a campaign wasn’t created successfully.
Error messages are displayed at the bottom of the page and must be resolved before you can proceed to the Preview page, ensuring a smoother campaign setup.
3. Automation: Redesigned the Criteria Profile Create and Edit page
Navigation path: Automations > Rules > Criteria Profile
We’ve redesigned the Criteria Profile Create and Edit page with a cleaner, more streamlined interface.
To reduce visual clutter, not all metrics are shown by default. Instead, you can now choose the metrics you need from a dropdown selector.
This update makes profile setup faster, clearer, and more focused.
4. Automation: Status Rule now detects Campaigns without data
Navigation path: Automations > Status Rule
We’ve improved the Status rule logic to identify campaigns with no impressions.
Previously, campaigns without impressions were not triggered by the Status rule.
With this update, the rule can now activate even when a campaign has no impressions during the analysis period, as long as other conditions, such as the product stock level, are met.
Bug Fixes
1. Bidding Rule: Resolved application of SQP conditions
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We fixed an issue where SQP conditions were not considered during bidding rule evaluation, leading to inaccurate bid adjustments.
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The updated logic now fully accounts for SQP conditions, ensuring more precise and consistent automation.
2. Ads Insights: Fixed incorrect Targeting display
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Fixed an issue where clicking an ad group in Performance > Ad Group showed all targets instead of just the keywords for that ad group.
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Now, only keywords specific to the selected ad group are displayed, providing more accurate and reliable performance insights.