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Release Notes. December 17, 2025

Enhancements

1. Ads Insights: Added Amazon Suggested Bids for Keywords

Navigation path: Ads Insights > Performance > Keywords

We have included the Amazon Suggested Bid on the Ads Insights' Keywords page.

The suggested bid and the bid range are determined based on a collection of successful bids for ads similar to your keywords.

You can use this as a reference to set more competitive, informed bids and optimize keyword performance in line with market trends.

Scale Insights Suggested bid(1)

2. Ads Insights: Added Product Ads Performance Filter

Navigation path: Ads Insights > Performance > Product Ads

We've added a performance filter to the Ads Insights' Product Ads page.

This filter enables you to easily sort product ads by their performance, making it quicker to identify both top-performing and underperforming ads.

Scale Insights Product ads

Bug Fixes

1. Negative Rule: Fixed the incorrect Destination setting

  • We fixed an issue where cloning or bulk-creating a negative rule changed the Destination from Campaign to Ad Group.

  • Now, the cloned or bulk-created negative rule correctly retains the intended Destination setting.

2. Change Logs: Resolved missing Bidding Rule log details

  • We resolved an issue where the Bidding Rule change log details were not visible for some EU accounts.

  • The details now display correctly for any selected date range.

3. Ads Insights: Corrected inaccurate filtered Search Terms data

  • We fixed an issue where the Search Terms page and CSV download always showed 90 days of data, regardless of the selected date range.

  • The data now correctly reflects the chosen date range.